Comparison
AdLupe or Atria?
Atria is a creative platform for Meta and TikTok ads. AdLupe watches your competitors' Google ads, with Meta to follow once approved.
- Price
AdLupe
€9.99 a month, VAT included, cancel any month.
Atria
$159 a month (Core) billed monthly, $129 billed yearly
- Competitors in the plan
AdLupe
Up to 10 per company
Atria
50 brands
- Data sources
AdLupe
Google's Ads Transparency Center. Meta follows once Meta grants access. For TikTok and LinkedIn, a direct link into the library.
Atria
Meta and TikTok
- Access via Claude and ChatGPT
AdLupe
As a connector in Claude and ChatGPT. Not every ChatGPT plan supports custom connectors.
Atria
MCP server and REST API
- Getting started
AdLupe
Straight away for €9.99 a month, with a payment method on file
Atria
Free plan, no credit card
- Website language
AdLupe
German and English
Atria
English
- Focus
AdLupe
Competitors' ads, for small and mid-sized businesses
Atria
Creative platform with an ad library and competitor analysis
Prices as of 19 October 2026, as shown on the vendor's pricing page, not converted and without VAT information. Pricing page: tryatria.com/pricing
Where a row is missing, we found no statement on it from the vendor.
When Atria is the better fit
- You follow many brands, up to 50 on the Core plan.
- You work with Meta and TikTok ads and build your own creatives from them.
- You want to start for free, without a credit card.
When AdLupe is the better fit
- You want to track your competitors' Google ads.
- Your budget is small: AdLupe costs €9.99 a month, Atria Core $159 billed monthly.
- You'd rather work in German. AdLupe is available in German and English.
Sources
tryatria.com/pricingretrieved 19 October 2026
Price, plan, number of brands, platforms, free plan
tryatria.com/pricingretrieved 13 October 2026
MCP and REST API, website language, focus