Comparison
AdLupe or Minea?
Minea is built for online shops and shows products and suppliers alongside the ads. AdLupe watches your competitors' ads, whatever you sell.
- Price
AdLupe
€9.99 a month, VAT included, cancel any month.
Minea
€99 a month (Premium) billed monthly, €79 quarterly, €69 yearly. The brand tracker starts with Premium.
- Competitors in the plan
AdLupe
Up to 10 per company
Minea
Unlimited brand tracker, notifications for 10 shops
- Data sources
AdLupe
Google's Ads Transparency Center. Meta follows once Meta grants access. For TikTok and LinkedIn, a direct link into the library.
Minea
Facebook ads (Meta). The pricing page lists Snapchat, Pinterest and TikTok as coming soon.
- Website language
AdLupe
German and English
Minea
German, some elements in English
- Focus
AdLupe
Competitors' ads, for small and mid-sized businesses
Minea
Ads with product data and supplier search for online shops
Prices as of 19 October 2026, as shown on the vendor's pricing page, not converted and without VAT information. Pricing page: minea.com/de/pricing
Where a row is missing, we found no statement on it from the vendor.
When Minea is the better fit
- You run an online shop and want products and suppliers alongside the ads.
- You want to research Facebook ads beyond your own competitors.
- You want to follow an unlimited number of brands.
When AdLupe is the better fit
- You want to track your competitors' Google ads.
- Your competitors' ads are enough; you don't need product or supplier data.
- Your budget is small: AdLupe costs €9.99 a month, Minea Premium €99 billed monthly.
Sources
minea.com/de/pricingretrieved 19 October 2026
Price, plan, brand tracker, platforms
minea.com/de/adspyretrieved 13 October 2026
Website language, focus