Comparison

AdLupe or Foreplay?

Foreplay helps creative teams collect ads and, from the Workflow plan, tracks competitors' Meta ads. AdLupe watches your competitors' Google ads, with Meta to follow once approved.

AdLupe and Foreplay compared
Criterion	AdLupe	Foreplay
Price	€9.99 a month, VAT included, cancel any month.	$175 a month (Workflow) billed monthly, $149 billed yearly. Competitor tracking starts with this plan.
Competitors in the plan	Up to 10 per company	15 brands, unlimited when billed yearly
Data sources	Google's Ads Transparency Center. Meta follows once Meta grants access. For TikTok and LinkedIn, a direct link into the library.	Competitor tracking for Meta only. For saving and searching also TikTok, LinkedIn, YouTube Shorts and organic Instagram and TikTok posts. Google's Transparency Center is listed as coming soon.
Updates	Fresh data every morning	Competitors' Meta ads around the clock (“24/7 Competitor Meta Ad Tracking”)
Access via Claude and ChatGPT	As a connector in Claude and ChatGPT. Not every ChatGPT plan supports custom connectors.	MCP and API, for Claude, ChatGPT and more according to the vendor
Getting started	Straight away for €9.99 a month, with a payment method on file	7-day trial with a credit card, then a 14-day money-back guarantee
Website language	German and English	English
Focus	Competitors' ads, for small and mid-sized businesses	Swipe files and creative workflow for teams

Price: AdLupe
€9.99 a month, VAT included, cancel any month.
Foreplay
$175 a month (Workflow) billed monthly, $149 billed yearly. Competitor tracking starts with this plan.
Competitors in the plan: AdLupe
Up to 10 per company
Foreplay
15 brands, unlimited when billed yearly
Data sources: AdLupe
Google's Ads Transparency Center. Meta follows once Meta grants access. For TikTok and LinkedIn, a direct link into the library.
Foreplay
Competitor tracking for Meta only. For saving and searching also TikTok, LinkedIn, YouTube Shorts and organic Instagram and TikTok posts. Google's Transparency Center is listed as coming soon.
Updates: AdLupe
Fresh data every morning
Foreplay
Competitors' Meta ads around the clock (“24/7 Competitor Meta Ad Tracking”)
Access via Claude and ChatGPT: AdLupe
As a connector in Claude and ChatGPT. Not every ChatGPT plan supports custom connectors.
Foreplay
MCP and API, for Claude, ChatGPT and more according to the vendor
Getting started: AdLupe
Straight away for €9.99 a month, with a payment method on file
Foreplay
7-day trial with a credit card, then a 14-day money-back guarantee
Website language: AdLupe
German and English
Foreplay
English
Focus: AdLupe
Competitors' ads, for small and mid-sized businesses
Foreplay
Swipe files and creative workflow for teams

Prices as of 19 October 2026, as shown on the vendor's pricing page, not converted and without VAT information. Pricing page: foreplay.co/pricing

When Foreplay is the better fit

Your team collects ads as a starting point for its own creatives.
You want to track your competitors' Meta ads around the clock.
You also save and search ads and posts from TikTok, LinkedIn and YouTube Shorts.

When AdLupe is the better fit

You want to track your competitors' Google ads.
Your budget is small: AdLupe costs €9.99 a month, Foreplay Workflow $175 billed monthly.
You'd rather work in German. AdLupe is available in German and English.

Sources

foreplay.co/pricingretrieved 19 October 2026
Price, plan, number of brands, platforms, tracking, trial
foreplay.co/pricingretrieved 13 October 2026
MCP and API, website language, focus

More comparisons

One plan, everything included

€9.99 a month. Cancel any month.

For your whole team, no charge per user. You pay month by month and cancel whenever you like.