Comparison
AdLupe or Panoramata?
Panoramata benchmarks your competitors' emails and social media as well as their ads, and covers six ad platforms. AdLupe sticks to ads and costs €9.99 a month.
- Price
AdLupe
€9.99 a month, VAT included, cancel any month.
Panoramata
€99 a month (Startup) billed monthly. Yearly: $990.
- Competitors in the plan
AdLupe
Up to 10 per company
Panoramata
20 competitors, 6 months of history
- Data sources
AdLupe
Meta's Ad Library for Facebook and Instagram and Google's Ads Transparency Center.
Panoramata
Meta, TikTok, Pinterest, Google Display, YouTube, LinkedIn
- Access via Claude and ChatGPT
AdLupe
As a connector in Claude and ChatGPT. Not every ChatGPT plan supports custom connectors.
Panoramata
MCP on every plan
- Getting started
AdLupe
Straight away for €9.99 a month, with a payment method on file
Panoramata
Sign-up without a credit card, limited access until you upgrade. 14-day money-back guarantee.
- Website language
AdLupe
German and English
Panoramata
English
- Focus
AdLupe
Competitors' ads, for small and mid-sized businesses
Panoramata
Benchmarks of competitors' ads, emails and social media
Prices as of 19 October 2026, as shown on the vendor's pricing page, not converted and without VAT information. Pricing page: panoramata.co/pricing
Where a row is missing, we found no statement on it from the vendor.
When Panoramata is the better fit
- You need ads from six platforms in one place, including TikTok, Pinterest and LinkedIn.
- You track up to 20 competitors.
- You compare emails and social media presence as well as ads.
When AdLupe is the better fit
- Your budget is small: AdLupe costs €9.99 a month, Panoramata Startup €99 billed monthly.
- You'd rather work in German. AdLupe is available in German and English.
Sources
panoramata.co/pricingretrieved 19 October 2026
Price, plan, number of competitors, history, platforms, getting started
panoramata.co/pricingretrieved 13 October 2026
MCP, website language, focus